In February UFPPC endorsed the BDS movement.  --  Below is a list of the top ten brands to boycott in support of this movement, prepared by Bay Area Campaign to End Israeli Apartheid.[1] ...



Bay Area Campaign to End Israeli Apartheid
November 17, 2009

UPDATE: Since first releasing this resource a few weeks ago, we have received a lot of feedback.  It seems that some of our research -- based on resources put out by our allies in other cities and countries -- may be outdated or, in some cases, incorrect.  We are currently in the process of re-fact-checking this document and will be making updates in the coming weeks.  If you would like to suggest a change or resource, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

While there are many Israeli and multinational companies that benefit from apartheid, we put together this list to highlight ten specific companies to target.  Many of these produce goods in such a way that directly harms Palestinians -- exploiting labor, developing technology for military operations, or supplying equipment for illegal settlements.  Many are also the targets of boycotts for other reasons, like harming the environment and labor violations.


This brand’s cosmetics are produced using salt, minerals, and mud from the Dead Sea -- natural resources that are excavated from the occupied West Bank.  The products themselves are manufactured in the illegal Israeli settlement Mitzpe Shalem.  AHAVA is the target of CODEPINK’s “Stolen Beauty” campaign.  (Sources: Who Profits, Haaretz)

2. Delta Galil Industries

Israel’s largest textiles manufacturer provides clothing and underwear for such popular brands as Calvin Klein, Nike, Hugo Boss, Tommy Hilfiger, JC Penny, Target, Wal-Mart, Victoria’s Secret (see #10) and many others.  Its founder and former chairman Dov Lautman (who retired in 2007) was presented with the Israel Prize in 2007 for helping to build the Israeli economy.  Lautman is known for globalizing sales and production, including moving manufacturing to Egypt, Jordan, and other countries with cheaper labor costs.  (Sources: Delta Galil [PDF], Haaretz, International Socialist Review)

3. Motorola

While many of us know this brand for its stylish cellphones, did you know that it also develops and manufactures missile guidance systems and unmanned aerial vehicles (UAVs or “drones”)?  Motorola components are also used in communications and surveillance systems in settlements, at checkpoints, and by soldiers patrolling the 490-mile apartheid wall.  In April 2009, Motorola sold their unit that produced bomb fuses, after Human Rights Watch reported finding shrapnel with Motorola serial numbers at civilian sites targeted in Operation Cast Lead.  The U.S. Campaign to End the Israeli Occupation has launched the “Hang Up on Motorola” campaign.  (Sources: US Campaign to End Israeli Occupation, Who Profits, Jerusalem Post, Human Rights Watch, Haaretz, Innovative Minds [good link roundup])

4. L’Oreal

This cosmetics and perfume company is known for its investments and manufacturing activities in Israel, including production in Migdal Haemek, the “Silicon Valley” of Israel built on the land of Palestinian village Al-Mujaydil, which was ethnically cleansed in 1948.  In 1998, a representative of L’Oreal was given the Jubilee Award by Israeli Prime Minister Netanyahu for strengthening the Israeli economy. 

5. Dorot Garlic and Herbs (Trader Joe’s)

These frozen herbs that are sold at Trader Joe’s are shipped halfway around the world when they could easily be purchased locally.  Trader Joe’s also sells Israeli Cous Cous and Pastures of Eden feta cheese that are made in Israel.  QUIT, South Bay Mobilization, and other groups have targeted Trader Joe’s nationally with a “Don’t Buy into Apartheid” campaign. 

6. Estee Lauder

This company’s chairman Ronald Lauder is also the chairman of the Jewish National Fund, a quasi-governmental organization that was established in 1901 to acquire Palestinian land and is connected to the continued building of illegal settlements.  Estee Lauder’s popular brands include Clinique, MAC, Origins, Bumble & Bumble, Aveda, fragrance lines for top designers, and many others.  They have been the target of QUIT’s “Estee Slaughter Killer Products” campaign.

7. Intel

This technology company that manufactures computer processors and other hardware components employs thousands of Israelis and has exports from Israel totaling over $1 billion per year.  They are one of Israel’s oldest foreign supporters, having established their first development center outside of the U.S. in 1974 in Haifa.  Al-Awda (the Palestinian Right to Return Coalition) has urged action against Intel for building a facility on the land of former village Iraq Al Manshiya, which was cleansed in 1949.

8. Sabra

This brand of hummus, baba ghanoush, and other foods is co-owned by Israel’s second-largest food company The Strauss Group and Pepsico.  On the “Corporate Responsibility” section of its website, The Strauss Group boasts of its relationship to the Israeli Army, offering food products and political support.

9. Sara Lee

[UPDATE: It has come to our attention that Sara lee sold its shares in Delta Galil in 2005.  We are researching the implications of this sale and may remove Sara Lee from this list.]  Sara Lee holds a 30% stake in Delta Galil (see #2) and is the world’s largest clothing manufacturer, which owns or is affiliated with such brands as Hanes, Playtex, Champion, Leggs, Sara Lee Bakery, Ball Park hotdogs, Wonderbra, and many others.  Similar to L’Oreal (see #4), a representative of Sara Lee received the Jubilee Award from Netanyahu for its commitment to business with Israel.

10. Victoria’s Secret

Most of Victoria’s Secret’s bras are produced by Delta Galil (see #2), and much of the cotton is also grown in Israel on confiscated Palestinian land.  Victoria’s Secret has also been the target of labor rights’ groups for sourcing products from companies with labor violations, and by environmental groups for their unsustainable use of paper in producing their catalogues.  That’s not sexy!

Remember, it’s also important to let these companies -- and the stores that sell them -- know that we will not support them as long as they support Israeli apartheid!

To view our complete list of Israeli products in Bay Area stores click here.  To report more Product Sightings, email This email address is being protected from spambots. You need JavaScript enabled to view it..

NEW!  Click here to download as a PDF!

--The Bay Area Campaign to End Israeli Apartheid (BACEIA) is a campaign initiated by Break the Siege (BTS) as a grassroots effort to engage people in boycott, divestment, and sanctions (BDS) work.  Our priority is to build power locally to challenge Israeli apartheid by building a base of people committed to BDS.  The first part of this campaign is engaging people in a consumer boycott of Israeli goods and other companies that support Israeli apartheid.  We are asking people to take our pledge to boycott Israeli goods, support the Palestinian fair trade economy, and stay in touch with us as we progress in our campaign.  As we build our base and build our power, our actions and activities will grow and evolve.