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BACKGROUND: The advice behind Bush's campaign for US public support on Iraq Print E-mail
Written by Donna Quexada   
Sunday, 04 December 2005

In a front-page piece on Sunday the New York Times revealed that for all his vaunted indifference to polls ("A leader is somebody who is willing to take positions based on principle, not polls or focus groups" [Chicago Tribune, Oct. 29, 2000]), President George W. Bush's Nov. 30 "Plan for Victory" speech was dictated by the public opinion research of an NSC staffer, Prof. Peter D. Feaver, presently on sabbatical from Duke University.[1]  --  (This was divined in an interesting way:  "The role of Dr. Feaver in preparing the strategy document came to light through a quirk of technology. In a portion of the [Adobe Acrobat] document usually hidden from public view but accessible with a few keystrokes, the plan posted on the White House Web site showed the document's originator, or 'author' in the software's designation, to be 'feaver-p.'"  --  Feaver's role and this approach to public opinion are not exactly the news the Times makes them out to be, however.  --  Prof. Feaver, a colleague, Prof. Christopher Gelpi, and their ideas were discussed in a front-page Washington Post article this summer.[2])  --  According to an analysis of public opinion polls by Profs. Feaver and Gelpi, Americans are willing to support a war despite rising numbers of dead and wounded soldiers if they believe the war will ultimately succeed.  --  Thus the president's speech last Wednesday had much to do with winning the war for American public opinion, and little to do with winning the war in Iraq (in fact, "In a news briefing from Iraq on Friday, Lt. Gen. Martin Dempsey, the top American military official in charge of training Iraqi troops, surprised some reporters by saying he first saw 'Our Strategy for Victory in Iraq' when it was released to the public on Wednesday," Shane reported).  --  The war for American public opinion is a war that, like the war in the Land of Two Rivers, the Bush administration is currently losing. -- In a CNN/USA Today/Gallup poll conducted Wednesday, Scott Shane reported, 55% of Americans asked "whether they thought President Bush had a plan to achieve victory in Iraq" said "no"; only 41% said "yes."  --  There, as in the New York Times, it's Prof. Gelpi who does the talking.[2]  --  That's no surprise: Peter Feaver's Duke home page suggests he's more an éminence grise than a vox populi type (though he is said to know how to please a crowd, and when lecturing tells a joke every seven minutes).  --  Feaver's summa cum laude B.A. is from Lehigh University (1983), and his master's and Ph.D. are from Harvard University (1986 and 1990, respectively).  --  He defines his areas of expertise as "Security Studies, Civil-Military Relations, and Nuclear Weapons."  --  The titles of his three books are Guarding the Guardians: Civilian Control of Nuclear Weapons in the United States (Cornell UP, 1992), Armed Servants: Agency, Oversight, and Civil-Military Relations (Harvard UP, 2003), and, with Christopher Gelpi, who figures prominently in the New York Times article, Choosing Your Battles: American Civil-Military Relations and the Use of Force (Princeton UP, forthcoming).  --  He has also co-edited a volume entitled Soldiers and Civilians: The Civil-Military Gap and American National Security (MIT Press, 2001).  --  His Duke CV lists dozens of articles, the titles of which suggest that Prof. Feaver is more interested in the relations of military and civilian elites than in public opinion -- hence, no doubt, his interest in the National Security Council, that body so crucial to the day-to-day functioning of the U.S. national security state....

1.

Washington

BUSH'S SPEECH ON IRAQ WAR ECHOES VOICE OF AN ANALYST
By Scott Shane

New York Times
December 4, 2005
Page A1

http://www.nytimes.com/2005/12/04/politics/04strategy.html

[PHOTO CAPTION:  President Bush used the word victory 15 times in a speech about Iraq at the United States Naval Academy, reflecting public opinion research.]

WASHINGTON -- There could be no doubt about the theme of President Bush's Iraq war strategy speech on Wednesday at the Naval Academy. He used the word victory 15 times in the address; "Plan for Victory" signs crowded the podium he spoke on; and the word heavily peppered the accompanying 35-page National Security Council document titled, "Our National Strategy for Victory in Iraq."

Although White House officials said many federal departments had contributed to the document, its relentless focus on the theme of victory strongly reflected a new voice in the administration: Peter D. Feaver, a Duke University political scientist who joined the N.S.C. staff as a special adviser in June and has closely studied public opinion on the war.

Despite the president's oft-stated aversion to polls, Dr. Feaver was recruited after he and Duke colleagues presented the administration with an analysis of polls about the Iraq war in 2003 and 2004. They concluded that Americans would support a war with mounting casualties on one condition: that they believed it would ultimately succeed.

That finding, which is questioned by other political scientists, was clearly behind the victory theme in the speech and the plan, in which the word appears six times in the table of contents alone, including sections titled "Victory in Iraq is a Vital U.S. Interest" and "Our Strategy for Victory is Clear."

"This is not really a strategy document from the Pentagon about fighting the insurgency," said Christopher F. Gelpi, Dr. Feaver's colleague at Duke and co-author of the research on American tolerance for casualties. "The Pentagon doesn't need the president to give a speech and post a document on the White House Web site to know how to fight the insurgents. The document is clearly targeted at American public opinion."

Dr. Gelpi said he had not discussed the document with Dr. Feaver, who declined to be interviewed.

Dr. Feaver, 43, who is also a lieutenant commander in the United States Naval Reserve, wrote three books on civilian-military relations. He worked on military issues on President Clinton's National Security Council staff in 1993 and 1994, but he has written critically of Mr. Clinton and other Democrats and sympathetically of President Bush in the New York Times and other publications.

Last year in an op-ed article in the Washington Post, noting Mr. Bush's determination to invade Iraq in 2003 in the face of doubts, Dr. Feaver wrote, "Determined commanders in chief have the mind-set and the resolve to act in spite of the political climate and military resistance."

He was recruited by the White House this year as public support for the war declined steadily in the face of mounting casualties and costs. A Newsweek poll this month showed that just 30 percent of those interviewed said they approved of the president's handling of the war, while 65 percent disapproved -- an almost exact reversal of the numbers in May 2003, shortly after the toppling of Saddam Hussein.

A CNN/USA Today/Gallup poll conducted Wednesday underscored the need for a clear, straightforward summary of the administration's Iraq policy. Asked whether they thought President Bush had a plan to achieve victory in Iraq, 55 percent said no and 41 percent said yes.

Based on their study of poll results from the first two years of the war, Dr. Gelpi, Dr. Feaver, and Jason Reifler, then a Duke graduate student, took issue with what they described as the conventional wisdom since the Vietnam War -- that Americans will support military operations only if American casualties are few.

They found that public tolerance for the human cost of combat depended on two factors: a belief that the war was a worthy cause, and even more important, a belief that the war was likely to be successful.

In their paper, "Casualty Sensitivity and the War in Iraq," which is to be published soon in the journal International Security, Dr. Feaver and his colleagues wrote: "Mounting casualties did not produce a reflexive collapse in public support. The Iraq case suggests that under the right conditions, the public will continue to support military operations even when they come with a relatively high human cost."

The role of Dr. Feaver in preparing the strategy document came to light through a quirk of technology. In a portion of the document usually hidden from public view but accessible with a few keystrokes, the plan posted on the White House Web site showed the document's originator, or "author" in the software's designation, to be "feaver-p."

According to Matt Rozen, a spokesman for Adobe Systems, which makes the Acrobat software used to prepare the document, that entry indicated that Dr. Feaver created the original document that, with additions and editing, was posted on the Web. There is no way to know from the text how much he wrote.

Asked about who wrote the document, a White House official said Dr. Feaver had helped conceive and draft the plan, though the official said a larger role belonged to another N.S.C. staff member, Meghan L. O'Sullivan, the deputy national security adviser for Iraq and Afghanistan, and her staff. The official would describe the individual roles only on condition of anonymity because his superiors wanted the strategy portrayed as a unified administration position.

Frederick Jones, an N.S.C. spokesman, said the document "reflects the broad interagency effort under way in Iraq" and "incorporates all aspects of American power," including political and economic as well as military efforts. He said major contributions to the plan came from the Departments of Defense, State, Treasury, and Homeland Security, as well as the director of National Intelligence. In his news briefing on Wednesday, the White House spokesman, Scott McClellan, characterized the document as an unclassified, publicly accessible explanation of strategies that the administration has been pursuing in Iraq since 2003.

In a news briefing from Iraq on Friday, Lt. Gen. Martin Dempsey, the top American military official in charge of training Iraqi troops, surprised some reporters by saying he first saw "Our Strategy for Victory in Iraq" when it was released to the public on Wednesday.

The White House official said that while not all top officers in Iraq had necessarily seen the strategy document, Gen. Peter Pace, chairman of the Joint Chiefs of Staff, said Thursday, "I have had multiple opportunities to read this document, to critique it, to send it back," with the goal of making "sure that what it says is a) accurate, and b) executable."

The Feaver-Gelpi hypothesis on public opinion about the war is the subject of serious debate among political scientists. John Mueller, of Ohio State University, said he did not believe that the president's speech or the victory plan -- which he described as "very Feaverish, or Feaveresque" -- could produce more than a fleeting improvement in public support for the war, because it was likely to erode further as casualties accumulated.

"As the costs go up, support goes down," he said, citing patterns from the Korean and Vietnam wars.

Dr. Gelpi, of Duke, said approval of the president's handling of the war was probably close to being as low as it could go, because his core supporters were unlikely ever to abandon him. But he said the poll numbers were likely to improve only if enough Americans saw evidence that the Iraq strategy was succeeding.

Dr. Gelpi added, however, that the speech and the strategy document "hit exactly on the themes our research said they should."

2.

Politics

Analysis

BUSH WORDS REFLECT PUBLIC OPINION STRATEGY
By Peter Baker and Dan Balz

Washington Post
June 30, 2005
Page A01

http://www.washingtonpost.com/wp-dyn/content/article/2005/06/29/AR2005062902792.html

When President Bush confidently predicts victory in Iraq and admits no mistakes, admirers see steely resolve and critics see exasperating stubbornness. But the president's full-speed-ahead message articulated in this week's prime-time address also reflects a purposeful strategy based on extensive study of public opinion about how to maintain support for a costly and problem-plagued military mission.

The White House recently brought onto its staff one of the nation's top academic experts on public opinion during wartime, whose studies are now helping Bush craft his message two years into a war with no easy end in sight. Behind the president's speech is a conviction among White House officials that the battle for public opinion on Iraq hinges on their success in convincing Americans that, whatever their views of going to war in the first place, the conflict there must and can be won.

"There's going to be an appetite by some to relitigate past decisions," said White House counselor Dan Bartlett. But the studies consulted by the White House show that in the long run public support for war is "mostly linked to whether you think you can prevail," he added, which is one reason it is important for Bush to explain "why he thinks it's working and why he thinks it'll win."

For Bush, Bartlett emphasized, the public rhetoric matches the private conviction that his strategy will succeed. But it also leaves Bush in the difficult position of balancing confidence and credibility. The more optimism Bush expresses, the more criticism he draws from Congress and commentators that he is not facing the reality of a tenacious insurgency that, according to U.S. military commanders, remains as potent today as six months ago.

Bush has never been one to dwell publicly on past miscalculations in Iraq, on such issues as weapons of mass destruction, the reception forecast for invading U.S. troops and the durability of the armed resistance after the fall of Saddam Hussein. As he continues to tout progress in the face of near-daily car bombings, critics say, his standing with the public will continue to slip.

"Unless they're more candid with the American people, there's no reason to think the drift in public opinion is going to turn around," said P.J. Crowley of the Center for American Progress, a retired Air Force colonel who was a national security aide in the Clinton White House.

Bush adversaries insisted yesterday that they remain no less committed to victory and denied engaging in defeatism. "I really do think it's winnable, but you've got to keep the American people following with you," Sen. Joseph R. Biden Jr. (D-Del.) said in an interview. "That's why I urged them to give the speech. He told us the why. He didn't tell us the how. Business as usual won't get us there. I think he has to change some policy or alter some policy."

Sen. Chuck Hagel (R-Neb.), who has also been highly critical of Bush's handling of the war effort, rushed out a statement after Tuesday night's speech asserting his own confidence in victory. "I have had differences with the administration over the planning and execution of our postwar policy in Iraq," he said. "However, we all are working toward finding a way to succeed in Iraq."

At stake is the ability to sustain a war that so far has claimed the lives of nearly 1,750 U.S. troops and that Defense Secretary Donald H. Rumsfeld has predicted could last years. The Bush team is acutely aware that public support remains critical for the long-term viability of such a venture, and in the face of sagging polls in recent weeks it has determined to refocus energy on shoring up popular opinion.

In shaping their message, White House officials have drawn on the work of Duke University political scientists Peter D. Feaver and Christopher F. Gelpi, who have examined public opinion on Iraq and previous conflicts. Feaver, who served on the staff of the National Security Council in the early years of the Clinton administration, joined the Bush NSC staff about a month ago as special adviser for strategic planning and institutional reform.

Feaver and Gelpi categorized people on the basis of two questions: "Was the decision to go to war in Iraq right or wrong?" and "Can the United States ultimately win?" In their analysis, the key issue now is how people feel about the prospect of winning. They concluded that many of the questions asked in public opinion polls -- such as whether going to war was worth it and whether casualties are at an unacceptable level -- are far less relevant now in gauging public tolerance or patience for the road ahead than the question of whether people believe the war is winnable.

"The most important single factor in determining public support for a war is the perception that the mission will succeed," Gelpi said in an interview yesterday.

Key Bush advisers think the general public has considerable patience for keeping U.S. forces in Iraq, but they are mindful that opinion leaders, including members of Congress, high-profile analysts, editorial writers and columnists, are more pessimistic on that question. And they acknowledge that images of mayhem that people see from Iraq create doubt about the prospects for success.

In studying past wars, they have drawn lessons different from the conventional wisdom. Bush advisers challenge the widespread view that public opinion turned sour on the Vietnam War because of mounting casualties that were beamed into living rooms every night. Instead, Bush advisers have concluded that public opinion shifted after opinion leaders signaled that they no longer believed the United States could win in Vietnam.

Most devastating to public opinion, the advisers believe, are public signs of doubt or pessimism by a president, whether it was Ronald Reagan after 241 Marines, soldiers, and sailors were killed in a barracks bombing in Lebanon in 1983, forcing a U.S. retreat, or Bill Clinton in 1993 when 18 Americans were killed in a bloody battle in Somalia, which eventually led to the U.S. withdrawal there.

The more resolute a commander in chief, the Bush aides said, the more likely the public will see a difficult conflict through to the end. "We want people to understand the difficult work that's ahead," said a senior administration official who insisted on anonymity to speak more freely. "We want them to understand there's a political process to which the Iraqis are committed and there's a military process, a security process, to which we, our coalition partners and the Iraqis are committed. And that there is progress being made but progress in a time of war is tough."

Bush drew criticism for repeated references to the Sept. 11, 2001, attacks in explaining the stakes in Iraq, but White House officials see that as a crucial part of setting the context for the battle ahead. "One challenge we face is that there's a clear pre-9/11 mind-set among many people," another senior official said. "Thankfully, the president isn't one of them. He knows we are at war -- and he's acting like we are at war. That's what commanders in chief are supposed to do."

But Gelpi, whose studies with Feaver have helped influence the White House thinking, said he thinks the president did not truly achieve what he needed to with the Tuesday speech. As Gelpi described it, the American people remained supportive of the Iraq effort despite extensive violence when they saw incremental goals being met -- first the handover of partial sovereignty last summer, and then the democratic elections in January.

Since then, he said, public support has fallen because there are no more intermediary benchmarks. Bush could have laid some out in his speech short of a timetable for withdrawal, Gelpi said, such as setting targets for how many Iraqi security forces would be trained by certain dates. That, he said, would give the American public a sense of moving forward as these benchmarks are attained.

"What's important for him now to keep the public with him is to look forward and say we're going to make progress and this is what progress looks like," Gelpi said. "He may have stemmed the flow for a little bit, but I don't think he's given the public a framework for showing how we're making progress."


Last Updated ( Sunday, 04 December 2005 )
 
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